In literature, the phase of postmodernism shows the processes of “dehumanization” and
“objectification” of the people in general. These became the focus of intensive discussions
through the development of mass society, directly linked to the influences of mass media and
the development of the cultural industry. Rubem Fonseca is one of the greats of literature of
this time and wrote many texts that expresses the anguish of a man immersed in the context of
excessive consumption, mainspring of the late capitalism. O Cobrador, a collection of short
stories published in 1979, bring narratives that provoke the dialogue between sociological
theories, which highlight the concepts of mass media, consumer society and the cultural
industry, which belongs to the primary objective of this research. The intention of this study is
to understand the expressions of this period in the “O Cobrador”, “Pierrô da Caverna” and
“Onze de Maio”, stories of this work, focusing on interference that mass society and the
cultural industry operated to make the creations of literature assume new characteristics. The
method consists of the sociological analysis of the stories, giving special focus to the concepts
of culture industry, mass society and consumer society. For analysis of the stories was of
fundamental importance to theoretical apparatus of Lucien Goldmann, Luiz Costa Lima and
Antônio Candido, as theorists argue that the relationship between areas such as sociology and
literature, sociologists and others who promote discussions on cultural changes that the
postmodernism context raises. Concurrently, this research is directed to the field of
Communication Theories character of neo-Marxist and its relations with literature,
highlighting the theme of the rise of mass society and the interference of the mass media in
the fields of arts and other human manifestations. You can establish a dialogue between the
stories and theories that explain the processes of mass society, recognizing the primacy of the
laws of consumption in the procedures of the people subjected to this condition, whether the
violence of some, and the superficiality of others, call based on the aesthetics of cruelty to the
fictional.
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