The Amazon region, with a high hydric potential, has attracted companies that require significant volumes of water; therefore, control instruments are necessary to monitor this trend. In this study, the degree of rationing of water use by beverage industries in Para state and the behavior of the sector are discussed. The subjects' variables were classified according to four study dimensions (environmental management, water management, wastewater management, and advanced measures for rationing) that compose the rationing level of water industrial management. The independent variables were associated by size, industry type, packaging used, water availability and the economic value of water. The data show that beverage production has a significant water footprint, higher than 15,250 m3/day, and that small industries have the highest relative consumptions (more than 7 L of water/beverage L). In general, the sector does not ration significant quantities of water; a better result was obtained for water management. However, some more efficient measures could be adopted, especially with regard to water reuse in cooling towers. Analysis of the variables shows that the rationing level is directly dependent on the size of the industry and on the type of product. Consumption tends to be lavish. In response to this situation, public policies should be prioritized to determine the water footprint of products and environmental cost should be considered in the overall cost of production.
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