This work aims to understand the relationship between image and memory in the universe of Instagram. For this, we first checked the universe image and its interaction with the individual, dialoguing with the modifications as its constitution from the development of technology, especially mobile devices like Smartphone’s and tablets, the primary means by which one can use the Instagram. With that, he stressed the relationship of individuals to network with actors who work in areas of interconnection, however, we find a referral to an individualized relationship with other social actors, where the groups are assembled self -referential form and thereby, relations become more fluid and less face. Thus, the memory from the relationship with the image, in particular, those which are derived from technological aids such as, photography is also affected, as which corresponds to a construction of collective memory, since the act recalled through the photographic image is marked by this type of relationship, the group sitting around the image to reminisce. At the present moment, when the image becomes digital and instantaneous, this relationship is lost and the group passes lead to the individual, then the posting and sharing, and instead of building a collective memory, the expectation is to be enjoyed and commented. To check this scenario presented above, we attempted to use as a methodological resource Collective Subject Discourse, prepared by Fernando Lefrèvre and Ana Maria Cavalcanti Lefrèvre and is beginning to build a personal narrative from speeches of a collectivity, extract elements anchoring and development of a central theme that permeates every speech and from that, draws up a line only, as if all became one. ABSTRACT: This work aims to understand the relationship between image and memory in the universe of Instagram. For this, we first checked the universe image and its interaction with the individual, dialoguing with the modifications as its constitution from the development of technology, especially mobile devices like Smartphone’s and tablets, the primary means by which one can use the Instagram. With that, he stressed the relationship of individuals to network with actors who work in areas of interconnection, however, we find a referral to an individualized relationship with other social actors, where the groups are assembled self -referential form and thereby, relations become more fluid and less face. Thus, the memory from the relationship with the image, in particular, those which are derived from technological aids such as, photography is also affected, as which corresponds to a construction of collective memory, since the act recalled through the photographic image is marked by this type of relationship, the group sitting around the image to reminisce. At the present moment, when the image becomes digital and instantaneous, this relationship is lost and the group passes lead to the individual, then the posting and sharing, and instead of building a collective memory, the expectation is to be enjoyed and commented. To check this scenario presented above, we attempted to use as a methodological resource Collective Subject Discourse, prepared by Fernando Lefrèvre and Ana Maria Cavalcanti Lefrèvre and is beginning to build a personal narrative from speeches of a collectivity, extract elements anchoring and development of a central theme that permeates every speech and from that, draws up a line only, as if all became one. But also research highlights the issue of the phenomenon of memory from the image, has as a methodological approach to phenomenology, in particular Merleau-Ponty, as is the construction of an imaginary from the experiences. The relevance of this work is to see that there is a relationship between individuals who transcends the issue of the device and Instagram manifests as support that assists the individual to explore their creativity in the form of images.
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