The thesis comes to investigate the existent relationships between advertising and sustainability, from the verification of perception of advertisers from Pan-Amazon advertising agencies, measured by means of previously defined indicators. From the goal of identifying what are the levels of sustainable practices adopted by advertising agencies for the construction of a Sustainable Society, from the perspective of Pan-Amazonians advertisers, it sought to answer whether the advertiser dialogue and contribute to the change of the consumer society to another one, based on economic efficiency, social equity and ecological balance, testing three hypotheses: H1) The local, regional, national and global economic structures make it unfeasible for the advertising agencies to promote practices of a sustainable society; H2) The advertising agencies have no effective interest on practices for a sustainable society; H3) The advertising agencies have managed to change paradigms of their customers, to act in a more sustainable way. For obtaining the answers, it was adopted the quantitative research method, in the model of Survey and, alternatively, the qualitative research technique, in the model of in-depth interview. The results show that, in the vision of advertisers, the advertising agencies do not show great interest in moving to a more sustainable society, as well as the almost total absence of associative bounds reinforce the fragility of actions directed to the theme.
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