The printed newspaper has undergone significant transformations since its emergence
in the 15th century. With the popularization of the internet, websites emerged, enabling
newspapers to migrate to the digital environment; however, some sites do not
efficiently communicate the essence of journalistic brands and present usability and
accessibility issues. The objective of this undergraduate thesis is to develop the
redesign of the "Diário da Capital" brand and implement a new model for its mobile
site, analyzing the impact of these changes on the perception of the academic
community of the Advertising course at the Federal Institute of Amazonas, Manaus
Centro campus. The research adopts a qualitative-quantitative approach, using
bibliographic research techniques, collecting publicly available literature on UX design
and visual identity, online questionnaires to assess the perception of the academic
audience regarding the brand, and a usability test to understand users' opinions on the
visual aspects of the new mobile interface. As a result, a new Visual Identity System
was obtained, tested, and applied to the primary point of contact for the local
newspaper "Diário da Capital": its mobile site.
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