O MARKETING EM SAÚDE PÓS-PANDEMIA DE COVID-19
This article aims to analyze how marketing strategies can contribute to the adequacy of health operators and healthtechs to this “new moment”, the Covid-19 and the post-pandemic. To think about these strategies, we used the article by Nathália Torres (2021), entitled Why mark...
| Autor principal: | CHÊNE NETO, Guilherme Bemerguy |
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| Grau: | Artigo |
| Idioma: | por |
| Publicado em: |
Museu Paraense Emílio Goeldi
2023
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| Assuntos: | |
| Acesso em linha: |
https://repositorio.museu-goeldi.br/handle/mgoeldi/2531 |
| Resumo: |
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This article aims to analyze how marketing strategies can contribute to the adequacy of health operators and healthtechs to this “new moment”, the Covid-19 and the post-pandemic. To think about these strategies, we used the article by Nathália Torres (2021), entitled Why marketing will be crucial for health in Brazil in 2021, as a basis. In addition, we took as a basis some studies on social marketing and digital marketing, which served as a basis for carrying out this analysis. It was concluded that the unpredictability of the end of the pandemic, new consumption strategies are gaining more strength, so there is a need to innovate both in technologies and in their use, so that the positioning of the company/health professionals achieve better results. |