Planejamento de marketing em bibliotecas universitárias: aplicação na biblioteca do ICED/UFPA
Discussions about the application of marketing in university libraries have become popular, as institutions seek ways to renew themselves and reach their goals, in order to satisfy the final customer. In this context, from the experiences of internship and the debates promoted during extension activ...
| Autor principal: | SANTOS, Karoline Grasielly Fernandes dos |
|---|---|
| Grau: | Trabalho de Conclusão de Curso - Graduação |
| Publicado em: |
2017
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| Assuntos: | |
| Acesso em linha: |
http://bdm.ufpa.br/jspui/handle/prefix/151 |