Prática do Buzz Marketing: um estudo de caso na Biblioteca do IEMCI/UFPA
Analyzes the use buzz marketing done by the users of the Library of the Institute of Mathematics scientifically Education (IEMCI). Its general objective is to analyze the treatment of the services offered in IEMCI Library, through the practice of marketing buzz disseminated by users in this way to p...
| Autor principal: | MOURA, Michelle Suellen do Espírito Santo |
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| Grau: | Trabalho de Conclusão de Curso - Graduação |
| Publicado em: |
2017
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| Assuntos: | |
| Acesso em linha: |
http://bdm.ufpa.br/jspui/handle/prefix/47 |
| Resumo: |
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Analyzes the use buzz marketing done by the users of the Library of the Institute of Mathematics scientifically Education (IEMCI). Its general objective is to analyze the treatment of the services offered in IEMCI Library, through the practice of marketing buzz disseminated by users in this way to promote real user growth and serve as a starting point a model for other libraries and specific objectives: identify how is done the dissemination of information; evaluate the divulgation of the library in society and the degree of user satisfaction. It is characterized as a descriptive research with a quantitative approach in the form of case studies on application of buzz marketing IEMCI Library. It was used the questionnaire as a data collection instruments. The result of the analysis proposed in this research shows, in general, that the practice of marketing buzz has caused the real user growth IEMCI Library because the level of attractiveness has prompted the user to disseminate the library name. It is concluded that for a good library’s accomplishment the user need to find the products and services that satisfaction them. |