Bibliotecário imagem social ou clichê: um estudo prático do marketing informacional do curso de Biblioteconomia/UFPA na Escola Brigadeiro Fontenelle
Introduces the practice of informational marketing as an object of study, to curb the stereotypes that exist about the image of the professional librarian. The goal of this research is to analyze the design of the 2nd and 3rd year students of E.E.E.F.M. Brigadier Fontenelle, with respect to the cour...
| Autor principal: | OLIVEIRA, Alessandra Nunes de |
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| Outros Autores: | CASTRO, Jetur Lima de |
| Grau: | Artigo |
| Idioma: | por |
| Publicado em: |
Universidade Federal do Pará
2018
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| Assuntos: | |
| Acesso em linha: |
http://repositorio.ufpa.br/jspui/handle/2011/9945 |
| Resumo: |
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Introduces the practice of informational marketing as an object of study, to curb the stereotypes that exist about the image of the professional librarian. The goal of this research is to analyze the design of the 2nd and 3rd year students of E.E.E.F.M. Brigadier Fontenelle, with respect to the course Library. The method used is the qualitative and quantitative research. The results examine the points cause the stereotypes of the occupation of librarian and library science. The research concludes, showing the testimony of some students, after the lecture held at school, and as they note the inclusion of the librarian regarding the fields of expertise in library science and its real image front of society. |