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Trabalho de Conclusão de Curso - Graduação
Melhorando a experiência do usuário: desenvolvimento de uma plataforma de vendas para a empresa SamarcStore
The popularity of sales apps and the online market in Brazil has grown rapidly in recent years, with many companies seeking to expand their online presence to meet consumer needs. E-commerce in Brazil is one of the largest in Latin America and has the potential to continue growing in the futur...
Autor principal: | LIMA, Francy Adria de |
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Grau: | Trabalho de Conclusão de Curso - Graduação |
Publicado em: |
2024
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Assuntos: | |
Acesso em linha: |
https://bdm.ufpa.br/jspui/handle/prefix/6671 |
Resumo: |
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The popularity of sales apps and the online market in Brazil has grown rapidly
in recent years, with many companies seeking to expand their online presence to meet
consumer needs. E-commerce in Brazil is one of the largest in Latin America and has
the potential to continue growing in the future.
Sales apps provide a convenient and accessible platform for users to buy
products and services, offering a wide range of options, competitive prices, and the
convenience of shopping from their mobile device. In addition, many apps offer
additional features such as user reviews and comments, product recommendations
based on user preferences, and flexible delivery options.
The online market in Brazil is being driven by factors such as the growing
popularity of online shopping, the availability of mobile devices and internet access, as
well as increased consumer confidence in online purchases. Furthermore, companies
are investing in advanced technologies such as artificial intelligence and data analysis
to improve the user experience and make the purchasing process more efficient and
secure.
Overall, sales apps and the online market in Brazil have great potential to
continue growing in the future, offering a convenient and accessible platform for users
to shop and for companies to expand their online presence.
During the process of creating the sales app for SamarcStore, several steps
were followed, from market research to prototyping. Based on information about
consumer needs, e-commerce market trends, and best practices for mobile interface
design, an app was developed that meets consumer needs and offers an easy-to-use
and visually appealing interface.
The end result was a prototype of an electronic product sales app that
represents a contribution to improving the user experience on e-commerce platforms. |