This work aims to establish a dialogue between Hannah Arendt's writings and
the National Consumer Relations Policy, analyzing its potential as a catalyst for
action and discourse within the social sphere as a means to confront the
alienation from the world, characterized by isolation, loneliness, conformity,
indolence, and conditioned behavior. The research was conducted using
bibliographic methodology with a qualitative and descriptive approach.
Arendtian concepts of "active life" were analyzed in parallel with the principles
and norms relevant to the consumer protection structure in Brazil. The
conclusion drawn is that it is both necessary and possible to rehabilitate
consumers to political life through the revaluation of spaces for qualified action,
with emphasis on the Collective Convention as an instrument that promotes
dialogue and mutual commitment, essentially political elements.
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