Animation is one of the expressive languages within the literary genre of films, gaining
popularity for captivating audiences of all ages, from children and adolescents to
adults, due to its ability to create any universe, expanding imagination and creativity.
Numerous studios create animations, and among them is Pixar Animation Studios,
which has become a creative reference in digital culture and entertainment since the
production of their first fully computer-animated feature film, Toy Story. Much has been
said about the Pixar Formula for crafting captivating narratives, especially considering
it is one of the world's leading animation studios. This study emerged from the following
question: Does Pixar possess a formula for constructing narratives that are equally
fascinating for both children and adults? Thus, the objective is to describe Pixar's
formula for creating their animations, which will be achieved through a methodological
approach based on literature research. In terms of data collection technique, a
qualitative and descriptive literature review method was chosen. This research seeks
to explore the world of animation by examining the model employed by Pixar Animation
Studios, reflecting on the construction of artificial worlds and transformative stories. It
provides opportunities to contemplate aesthetics as a contested domain committed to
novelty and innovation, as well as critical and pluralistic thinking.
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