The popularity of Japanese cartoons, popularly known as anime and which had its
origin in the 60s, are already considered a worldwide cultural phenomenon and are
already part of the fun of many people, becoming a great target for consumption of
licensed products in the Brazilian market. Thus, the Course Completion Work (TCC)
proposes as a general objective to identify the influence and cultural impact that
Japanese animations have on the consumption of licensed products. The research is
of the Narrative Literature Review type, with a qualitative approach, with descriptive
and exploratory purposes and bibliographic procedures. The emergence of anime in
the last ten years in Brazil has had great impacts on the diversification of distribution
and consumption modes in the Brazilian economy, since licensed products contribute
to the diffusion and expansion of world culture in the country and through this, access
to Japanese cartoons. Finally, it is concluded that anime has become a pillar of
Japanese television and modern culture, especially after its worldwide popularization
through streaming platforms, contributing to the economic expansion not only of
Japan, but of other countries that sell products focused on these cartoons.
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