Manaus' urbanization was marked by igarapé3
-alterating processes, through
channeling and embankments, which began in the nineteenth century, as well as
through human occupation on its riverbanks, dumping of sewage and garbage. In this
context, the following municipal measures of urban solid waste (USW)
4 management
were analyzed: cleaning of shores and streams, garbage men of joy, voluntary delivery
points, scheduled collection of large objects and dismantling of inappropriate trash
cans. The research is explanatory, bibliographic, qualitative and quantitative with a
questionnaire application by volunteering. In their textual and visual aspects, the
environmental education campaigns presented restrain pollution of water resources,
highlight the negative consequences of this action, and also publicize the municipal
services mentioned above. In addition, social marketing’s ability to change values and
mediate behaviors that lead to environmental education and conscious consumption
was verified. Finally, was observed the need for overt, continuous and multimedia
environmental social marketing campaigns to combat river pollution in Manaus.
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