Design thinking na publicidade: uma proposta de ensino-aprendizagem para estudantes de graduação
This work consists of a teaching-learning proposal for the development of advertising projects with Design Thinking (DT), aimed at undergraduate students in Marketing and Advertising. DT is used in the business world for innovation, research and development of products and services in different appl...
| Autor principal: | Souza, Amarinildo Osório de |
|---|---|
| Grau: | Dissertação |
| Idioma: | por |
| Publicado em: |
Brasil
2019
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| Assuntos: | |
| Acesso em linha: |
http://repositorio.ifam.edu.br/jspui/handle/4321/298 |