Entrepreneurship is a topic that goes hand in hand with the course of history, and has gained prominence in academic studies, in addition to gaining more and more space in the business world, especially if we consider that the number of entrepreneurs grows year after year in the country (Brazil). Faced with this reality, the interest in studying the theme arose, which in this work has the general objective of analyzing the market, economic and financial viability for opening a Lan House in the municipality of São Paulo de Olivença-Estado do Amazonas, in the Alto Solimões Microregion. Initially, a contextualization of entrepreneurship was carried out, seeking to know its origin, concept and application, then the identification of possible competitors and suppliers, technologies in terms of internet connection, possible customers. The methodological procedures involve a bibliographic survey and field research, carried out considering a qualitative approach, and the interview was carried out with a group of ten university students from different academic institutions, a group that was selected intentionally and for convenience, considering the availability to participate in the research. The results show that the study achieved the expected objectives, as well as considering the opening of a Lan House in São Paulo de Olivença to be feasible. For this, the proposed business plan was prepared, based on the 3.0 software (from Sebrae), in order to demonstrate the marketing, economic and financial viability of the business.
Keywords: Entrepreneurship. Lan house. Business plan. Sao Paulo de Oliveira.
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