The traditional company that focuses its activities only on showing profits
Robustos is doomed to failure and has no place in the current sustainability scenario
socioeconomic and environmental. Thus, we aim to analyze the importance of
sustainability actions and business competitiveness. It is a search
qualitative bibliographic nature of the descriptive and exploratory type with the use of material
existing secondary and content analysis. The adoption of sustainable practices enables
a series of business opportunities and constitutes a competitive differential. To the
On the contrary, non-adherence to sustainable actions makes markets more restricted and decreases
preference for choice on the part of consumers, who are increasingly adopting
sustainable consumption. In addition, adherence enables cost reduction, improvement of
company image, openness to new markets and raises the satisfaction of its
employees, customers and other investors.
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