Artigo

Os hábitos de compras de tutores de pets em Manaus

The market presents prosperous results year after year, according to its growth, the market's consumer behavior is shaped by the trends presented by the major players in the sector. The domestication of animals ends up influencing people's social behavior, I have in mind that, at a time prior to the...

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Autor principal: Moraes, Gabriel Bernardo
Grau: Artigo
Idioma: por
Publicado em: Brasil 2024
Assuntos:
Mercado pet
Hábitos de compras
CIENCIAS HUMANAS
.
.
Acesso em linha: http://riu.ufam.edu.br/handle/prefix/7465
id oai:localhost:prefix-7465
recordtype dspace
spelling oai:localhost:prefix-74652025-03-10T20:59:18Z Os hábitos de compras de tutores de pets em Manaus The shopping habits of pet guardians in Manaus Moraes, Gabriel Bernardo Nogueira, Ricardo Jorge da Cunha Costa http://lattes.cnpq.br/4300407932755780 Mendes, Sergio Augusto Torres Moraes, Ana Flavia de Moraes Mercado pet Hábitos de compras CIENCIAS HUMANAS . . The market presents prosperous results year after year, according to its growth, the market's consumer behavior is shaped by the trends presented by the major players in the sector. The domestication of animals ends up influencing people's social behavior, I have in mind that, at a time prior to the basic function and the service in its exclusivity for guarding functions, therefore, animals reach a path parallel to the home, becoming -You too feels encouraged by esteem. Therefore, it is of great importance to understand this market and the factors that surround it. This is the present work as a quantitative and qualitative research study methodology, carried out through questionnaires applied in the Google Forms tool. The main objective of this research was to analyze the socioeconomic profile and consumer behavior of the pet market in Manaus. The specific objectives are to understand the growing population of Pets in Brazil, investigate the level of attention to consumer expectations in relation to services and products in the pet market in Manaus and identify the most important factors for the consumer in the selection of products and services in this market. . From this study it was possible to understand consumer behavior and the level of satisfaction related to the Pet market in Manaus. The national pet market presents a promising scenario that offers significant opportunities for growth and innovation. Following the prosperous results is the pet market in Manaus, which has presented positive numbers for less than two years. O mercado pet apresentou resultados prósperos ano após ano e, em decorrência desse crescimento, o comportamento do consumidor desse mercado se moldou junto as tendências que foram apresentadas pelos grandes players desse negócio. O ato da domesticação de animais acabou por influenciar o comportamento social das pessoas, tendo em vista que, em um momento anterior a função básica e serventia em sua exclusividade para funções de guarda, contudo, hoje os animais alcançaram um patamar paralelo ao homem, tornando-se assim animais de estimação. Assim, é de grande importância compreender esse mercado e os fatores que os cercam. Diante disso, o presente trabalho teve como metodologia de estudo de pesquisa quantitativa e qualitativa, realizadas através de questionários aplicados na ferramenta Google Forms. O objetivo principal desta pesquisa foi analisar o perfil socioeconômico e o comportamento do consumidor do mercado pet em Manaus. E objetivos específicos, compreender a crescente população Pet no Brasil, investigar o nível de atendimento das expectativas dos consumidores em relação aos serviços e produtos do mercado pet em Manaus e identificar quais os fatores mais importantes para o consumidor na escolha de produtos e serviços deste mercado. A partir deste estudo foi possível entender o comportamento do consumidor e o nível de satisfação relacionado ao mercado Pet em Manaus. O mercado pet nacional apresentou um cenário promissor que ofereceu significativas oportunidades de crescimento e inovação. Seguindo os resultados prósperos está o mercado pet em Manaus que apresentou números positivos no decorrer dos anos. 5 Sim 2024-07-31T21:32:34Z 2024-07-31T21:32:34Z 2024-07-16 Trabalho de Conclusão de Curso - Artigo http://riu.ufam.edu.br/handle/prefix/7465 por Acesso Aberto Brasil FES - Faculdade de Estudos Sociais Manaus (AM) Administração - Bacharelado - Manaus
institution Repositório Institucional - Universidade Federal do Amazonas
collection RI-UFAM
language por
topic Mercado pet
Hábitos de compras
CIENCIAS HUMANAS
.
.
spellingShingle Mercado pet
Hábitos de compras
CIENCIAS HUMANAS
.
.
Moraes, Gabriel Bernardo
Os hábitos de compras de tutores de pets em Manaus
topic_facet Mercado pet
Hábitos de compras
CIENCIAS HUMANAS
.
.
description The market presents prosperous results year after year, according to its growth, the market's consumer behavior is shaped by the trends presented by the major players in the sector. The domestication of animals ends up influencing people's social behavior, I have in mind that, at a time prior to the basic function and the service in its exclusivity for guarding functions, therefore, animals reach a path parallel to the home, becoming -You too feels encouraged by esteem. Therefore, it is of great importance to understand this market and the factors that surround it. This is the present work as a quantitative and qualitative research study methodology, carried out through questionnaires applied in the Google Forms tool. The main objective of this research was to analyze the socioeconomic profile and consumer behavior of the pet market in Manaus. The specific objectives are to understand the growing population of Pets in Brazil, investigate the level of attention to consumer expectations in relation to services and products in the pet market in Manaus and identify the most important factors for the consumer in the selection of products and services in this market. . From this study it was possible to understand consumer behavior and the level of satisfaction related to the Pet market in Manaus. The national pet market presents a promising scenario that offers significant opportunities for growth and innovation. Following the prosperous results is the pet market in Manaus, which has presented positive numbers for less than two years.
author_additional Nogueira, Ricardo Jorge da Cunha Costa
author_additionalStr Nogueira, Ricardo Jorge da Cunha Costa
format Artigo
author Moraes, Gabriel Bernardo
title Os hábitos de compras de tutores de pets em Manaus
title_short Os hábitos de compras de tutores de pets em Manaus
title_full Os hábitos de compras de tutores de pets em Manaus
title_fullStr Os hábitos de compras de tutores de pets em Manaus
title_full_unstemmed Os hábitos de compras de tutores de pets em Manaus
title_sort os hábitos de compras de tutores de pets em manaus
publisher Brasil
publishDate 2024
url http://riu.ufam.edu.br/handle/prefix/7465
_version_ 1831970115372974080
score 11.755432

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