Entre Caprichoso e Garantido: a influência da identidade social nas marcas patrocinadoras do Festival Folclórico de Parintins
This study aims to understand how the cultural adaptation strategies of the sponsoring brands of the Parintins Folklore Festival are perceived by consumers in relation to their social identities and how these perceptions influence their attitudes towards the brands. Using a qualitative and explor...
| Autor principal: | Silva, Kallyne Sthefany Moreira da |
|---|---|
| Grau: | Artigo |
| Idioma: | por |
| Publicado em: |
Brasil
2024
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| Assuntos: | |
| Acesso em linha: |
http://riu.ufam.edu.br/handle/prefix/8400 |