The interaction between Akwẽ-Xerente people and digital social networks is discussed in this work.
It analyzes the appropriation of communication and information technologies by this indigenous
population, especially in the tribes Salto and Porteira, as well as the cultural and social
consequences of this process. The research used the methods of ethnography and branching, known
as digital ethnography or netnography, which allowed the deepening around the socio-cultural
historicity and technologies in the Xerente Indigenous area. In addition, it is understandable that the
Akwẽ, being in the "cyberspace", especially on Facebook, are facing the "indigenization of
modernity", in which they resignify their traditions with the presence of the digital universe, parallel
to the maintenance of their own cultural elements, as the Dasĩpe. Thus, indigenous cyber-activism is
present, to the point where they emphasize the empowerment of Akwẽ-Xerente. Therefore, the
Xerente are also digital, here named Akwẽ-Xerente, and also prove that there is no substitution of
pluricultural traits for technologies, on the contrary, there is a clear process of complementation in
which culture is enhanced by digital social networks
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