This dissertation seeks to understand the changes in the use and occupation of the area between
Parque avenue and the banks of the Luís Eduardo Magalhães hydropower plant (HPP) reservoir
in Palmas, capital of the state of Tocantins, which, in the urban plan, appears as an Area of
Leisure and Culture (ALC). To be discussed first are the changes that culminated, in spite of
the initial projection of social and collective use, in the imposition and predominance of the
market value, above all in the implementation of the Orla (waterfront) Project, with its
respective developments, which included the incorporation of the remaining areas on the banks
of the reservoir; then, the new projects proposed for this area are highlighted. To this end, the
operationalization of this research is supported by bibliographical, documentary and field
surveys, with analysis and interpretation supported by interdisciplinary and socioenvironmental perspectives. At the time of the development of the urban project, in 1989, the
first interests with regard to ALC emerge. The changes began to occur with the first municipal
urban laws in 1991 and 1993. But, with the beginning of the development of the aforementioned
plant in 1998, the first urban projects for this area appear, commissioned by the state
government and named ''Orla Project''. In order to ensure its implementation, the state
government institutionalized this project in 2000 by way of law, and established a public-private
partnership in 2001 with local construction companies, through which the company Orla
Participações e Investimentos PLC was founded, a company whose main objective is to enable
the implementation of the Orla Project developed in 2002 by GrupoQuatro, in the block ALC
SO14 and part of the block ALC SO 34, with the approval of the Orla 14 allotment, implying
the transfer of public lands to the private domain and drastic change of use, marked by the
change from the social and collective use in the initial proposal, to market value. Since the
implementation of the Orla Project, with a tendency for increasing land and property valuation,
the interests in the ALC are growing, with new changes and readaptations, in the other areas on
the banks of the reservoir, both in the south and north urban areas. More recently, new projects
have emerged – some with the characteristics of large urban projects, idealized by both public
and private agents. Thus, such projects have triggered drastic metamorphoses in the uses
projected for this area of the city, giving it new socio-spatial contents, due to the alteration of
the nature of this part of the urban space, that modifies the form and the uses of the area and
confirms the contradictions between the use value and the market value of urban land.
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