Shopping centers are private enterprise and business ventures, with management focused exclusively on the entrepreneur, generally with public incentives, which present a strong real estate character, above all due to the capacity of valorization of the urban areas where they were inserted. In the context of Palmas- TO, it is emphasized that the implementation of Capim Dourado Shopping, occurred in August 2010, has specific characteristics that began before its blast-off in 2007, especially with the modification of the urban legislation in favor of its implementation, evidencing the performance of some modeling agents of the urban space. The location of the enterprise also has some incongruities ranging from the choice of land to the changes that occurred in its immediate surroundings and adjacent areas. In this sense, the present dissertation aims to understand the role of Capim Dourado Shopping in the process of valorization its immediate surroundings and its adjacent areas in the city of Palmas-TO. For this, were used information about the commercial activity and services proposed in the urban project of this city, especially as regards the size and location of these activities; In addition to a survey of the urban legislation that favored the implantation of commercial equipment of great size, mainly, from 2007, in particular Capim Dourado Shopping. The information was acquired through documentary and field research. The results of the research indicate that the referred shopping center is part of a set of public-private partnership actions whose purpose is to promote the dynamism of the central area of Palmas by means of the implementation of medium and large-scale projects that, consequently, generate real estate appreciation. The local and state public authorities played a fundamental role in the materialization of this project, through the urban legislation that created the legal tools for the construction of Capim Dourado Shopping, and ensured the implementation of the necessary infrastructure for the area where the afore mentioned shopping center was installed. In addition, the enterprise collaborated to the implementation of closed horizontal condominiums, for the verticalization of its surroundings and adjacent areas, besides directly influencing the increase of the square meter value of these areas. Thus, the enterprise acted in the reorganization of the space in its immediate surroundings and also in its adjacent areas, being able to restructure a portion of the urban space of Palmas.
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