From an understanding of the concept and role of journalism and its relationship with
the powers established by the State (such as the judiciary, legislative and executive)
and also by the economic powers (financial institutions, businesses, etc.) And
research data quali-quantitative - through methodological theories of content and
framing - drew up a descriptive and discursive research, from headlines published on
Rousseff Management in major newspapers - Folha de S. Paulo , the Estado de S.
Paulo and O globe - throughout the year 2011 the goal is to verify and identify the (
positive, negative or neutral ) frameworks of content produced by these newspapers ,
with the purpose of measuring a possible placement of large vehicles printed
communication, compared to the first year of management president. In the analysis,
it was possible to develop a comparative discussion between the headlines published
in newspapers, identifying a predominance of negative frameworks regarding Dilma
Management in brazilian media.
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