Agribusiness in the Brazilian economic context is the sector of the economy that has become
important over the years, due to its potential for income generation in the region of the
municipality of Paraíso do Tocantins -TO, in particular the livestock activity. Due to this
economic evolution, Rural Accounting emerges as a branch of Accounting Science, with the
purpose of providing information related to the assets of rural entities. In this sense, it is
convenient to verify the importance of Rural Accounting in supporting the management of
agribusiness by ranchers in the municipality of Paraíso do Tocantins - TO. Exploratory in
nature, using a bibliographic survey and field study, with a qualitative approach, the research
was aimed at livestock farmers living in the region of the municipality in question, and for
data collection, interviews were conducted on the spot following a structured question script,
applied to 10 respondents. The results achieved through the analysis of the data obtained
reveal that, most of the ranchers are unaware of Rural Accounting and its usefulness as a tool
to support the management of the activity developed, from this perspective it shows the lack
of applicability of this science.
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