Museums are institutions that are increasingly present in tourist itineraries and are becoming an
important attraction of Cultural Tourism. However, this tourism potential is often not properly
recognized or strategically worked, especially regarding to smaller institutions located outside
large urban centers. In this sense, this work presents reflections on the relationship between
tourism and museums with the main objective of developing a matrix capable of identifying
and evaluating the tourist potential of cultural institutions. visitor (number and origin) of the
Historical and Cultural Museum of Arraias since its foundation; and identify and evaluate the
tourist potential for cultural institutions; and identify whether or not the MHCA has tourism
potential based on the evaluation matrix. To achieve these goals, the methodology adopted in
this work is based on applied research, with a qualitative and quantitative approach to the
problem, using exploratory and explanatory research to achieve the goals. As methodological
procedures, bibliographic, documental, survey and case study research were used. From the
achievement of the objectives, the results showed a great tourist potential of the Historical and
Cultural Museum of Arraias, as well as the categories responsible for positively and negatively
influencing this potential, which enables the substantiation of actions that can be applied for
planning and structuring tourism development in the region in order to raise public policies
aimed at culture and tourism.
|
