The Tapajós National Forest is one of the most visited Conservation Units in the
Northern Region of Brazil and has as one of its objectives the promotion of communitybased tourism. Considering the variety in the profile of visitors that frequent it, this
study sought to evaluate the visitor profile in the communities São Domingos, Maguari,
Jamaraquá and in the Demonstrative Site of Terra Rica, as well as to identify their
expectations, experiences, motivations and the tourism segments that operate there. For
data collection a questionnaire was used, applied during the months of December 2020
to July 2021. Most visitors are women, the age range of visitors is between 21 and 30
years old, their monthly income is higher than three minimum wages, they have a high
level of education, and the most prominent issuing states were Pará and São Paulo. The
interviewees interpreted their experience as "ecotourism" or "nature tourism" and
evaluated their experience positively. The study showed that visitors to the Tapajós
National Forest are basically divided between hikers and tourists. It is necessary to
adopt strategies to improve the number of visitors and their experience at the site.
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