This work was carried out from the discussion about communication
and local development, with the aiming to verify whether the use of social
communication from residents of the communities, inserted inside Conservation
Units of Sustainable Use, has contributed to the organization and consequently
with the development of community activities in the locality, based on the concept of
social and environmental sustainability. The work was carried out from a case study
method and participant observation, a community located within the Sustainable
Development Reserve (RDS) Amanã, in Amazonas state, using the analysis to
two theoretical orientations: a) the critical theory, b) the theory of the reception that
dislocates the studies of the communication for the cultural phenomena. In this context
the results refer mainly to: a) the communication developed in the community of
study, is associated in some elements of popular communication and community
alternatives b) communication, alternative, popular, and community or in this case
has contributed to the organization and conduct of community activities through
the expansion of information concerning such activities related mainly to the social
dimension of work, community organization, school and health; c) The radio, as a
vehicle for oral and easy handle is the vehicle most used by residents of the community
under study, as a tool for expansion on local information.
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