Based on the case of the young Andreza Ariane Castro de Sousa, 23, known as Senhorita Andreza, this research aims to analyze urban violence and the processes of exclusion/inclusion in contemporary times, since her media appearance, in 2016, until her murder, in 2017. This young-black-poor woman from the outskirts was involved in drug trafficking and other illegality. Our objective, based on this communicative micro-situation, was to understand how people constructed senses and reacted to narratives of urban violence about this young woman from Pará State and their manifestations on institutional social networks on the Internet, specifically fan page's the news portal Diário Online (DOL) on Facebook. We selected as methodological procedures the conciliation between Content Analysis and Framework Analysis, having as perspective the understanding of the representations that people make about their reality and to their interpretation of the meanings around them. Communication is explored as a process through which experience is possible and constituted. In the analyzes we identified how young people in conditions similar to Andreza's live in a situation of invisibility, or of social death since they are denied any rights as well as being placed in the category of evil individuals against good individuals, the latter being those must be protected and defended. We have seen that hate-speech is rooted in contemporary culture and gains new unfoldings with the reinforcement of common-sense cruel ideas and the legitimation of violence. However, they need to be controlled, selected, organized, and redistributed with the support of procedures that eliminate their dangers and powers. One of the findings of this study was that when violence, which involves adolescents and young people, is ruled by the press, this one continues to have difficulties in achieving diversity, purposeful and quality information; there are lacking profound opinions, contestation, and argumentation.
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