The literature on social innovation suggests that there is a strong relationship between the concepts of governance and social value that drives SI. Evidence shows that social value influences investor decisions, partnership formation, social participation and volunteering. But this relationship is not explained by the literature. Therefore, this study investigates “how” this relationship can boost IS and benefit its sustainability (longevity). A case study was carried out in a district in the north of Brazil, through qualitative methods and content analysis, five social innovations were approached. The findings suggest that democratic governance practices favor the creation of social value by providing trust, belonging and behavior change. The social value affects interested parties and positively influences sustainability variables such as: financial (donations, income and local consumption) and formation of collaboration networks. The findings reveal that this relationship can affect the long-term sustainability for the maintenance of the IS (survival), and also support the sustainability strategy through expansion at the local level, allowing the entry of new actors.
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