Unboxing experience afetando a satisfação do recebimento de presentes quando moderado pela expectativa do conteúdo
This study aims to analyze the moderating effect of the Expectation of the gift, in relation to the Unboxing Experience and their satisfaction with the gift when receiving it. The aim is to identify different perceptions in the context of gift packaging, bringing a consumption experience beyond the...
| Autor principal: | MORAES, Paula Luize Silva |
|---|---|
| Grau: | Dissertação |
| Idioma: | por |
| Publicado em: |
Universidade Federal do Pará
2025
|
| Assuntos: | |
| Acesso em linha: |
https://repositorio.ufpa.br/jspui/handle/2011/16985 |