The present work starts from the premise that communication in the construction of
social mobilization must be one of the first steps in the process of land regularization,
aiming at improving the housing of residents of informal urban centers. There are many
failures in the mobilization of social actors which, consequently, are reflected in the later
stages of regularization. Thus, we seek to outline a methodological proposal in order to
implement communicative strategies in land regularization projects involving mobilizing
agents, social actors and institutional managers, in order to guarantee the establishment
of co-responsibility of the process in REURB-S projects, developed by the REDE
AMAZÔNIA program. . The objective of the research is to subsidize support material
and support for the preparation of a communication and social mobilization plan in the
next municipalities where the Amazon Network Program operates, articulating, from an
interdisciplinary perspective, concepts of communication, social mobilization and healthy
housing, in the search for social inclusion of informal urban centers. The analysis of the
results shows that most residents would like to receive better direct instructions from the
regularization teams to understand the entire process. Among the alternatives, we sought
to include digital media, podcasts, lives, among others, as viable tools for training,
information, and mobilization. It is proposed, as a communicative strategy for future
mobilizations in the partner municipalities of the Amazon Network Program, the use of
usual means of interaction between people, such as social networks and digital media.
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