Trabalho de Conclusão de Curso - Graduação

Utilização de Survey para análise do e-commerce no município de Abaetetuba-PA

The municipality of Abaetetuba, located in the northeast of the State of Pará, is an important commercial hub. Because it is a hub in the northeast region and the changes resulting from the pandemic in the local economic scenario, there was a need to consolidate data regarding the analysis of the us...

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Autor principal: PEREIRA, Patrick Marlon de Sousa
Grau: Trabalho de Conclusão de Curso - Graduação
Publicado em: 2023
Assuntos:
Acesso em linha: https://bdm.ufpa.br:8443/jspui/handle/prefix/5110
Resumo:
The municipality of Abaetetuba, located in the northeast of the State of Pará, is an important commercial hub. Because it is a hub in the northeast region and the changes resulting from the pandemic in the local economic scenario, there was a need to consolidate data regarding the analysis of the use of e-commerce and the structure produced in the municipality. Therefore, there was a need to prepare a study to observe the main activities that govern the economy in this region and how the insertion and management of electronic commerce was carried out. The present work had the general objective to analyze the format in which e-commerce is shaped in the municipality of Abaetetuba/PA, and to provide possibilities for proposals for improvements and improvement for the segments of the local economy. The methodology used in this study was the application of a quantitative-qualitative questionnaire, and an analytical survey. The results were obtained through the analysis of graphs prepared by the author and by the Google Forms platform, presenting the percentage of activities and analysis of logistical performance indicators treated in the present work. With this, it was possible to reach the conclusion that, regarding the stagnant activities, a greater participation of the government is necessary for the application of public policies that can develop these activities, due to the deficit of application and execution that is still on the e-commerce in the local market.