O gênero textual propaganda publicitária como ferramenta didática de ensino de leitura
In this work, the student's reading and critical competence is developed through the advertising advertisement genre. For this, it is intended to know the characteristics of the advertising propaganda genre and to develop linguistic and imagery analysis activities. The work is developed in the light...
| Autor principal: | SILVA, Cleonilde Santana da |
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| Grau: | Trabalho de Conclusão de Curso - Graduação |
| Publicado em: |
2023
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| Acesso em linha: |
https://bdm.ufpa.br/jspui/handle/prefix/6350 |
| Resumo: |
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In this work, the student's reading and critical competence is developed through the advertising advertisement genre. For this, it is intended to know the characteristics of the advertising propaganda genre and to develop linguistic and imagery analysis activities. The work is developed in the light of the interactionist reading of Antunes (2003) and the orientations of the NCPs. The didactic sequence is developed according to Dolz, Noverraz and Schneuwly (2004). To address the genre of discourse, we rely on Bakhtin's (1997) works and on the discourse of advertising, we recall the works of Orlandi (2005) and Sandmann (2017). What is expected at the end of this project is that the student is able to take critical readings and be able to go beyond the decoding of texts. |