The Rosalelê brand, created in 2020 as an academic project for the
Advertising Production Technology course at Ifam (Federal Institute of Amazonas)
Campus Manaus Centro, was initially designed for the female audience. However,
the brand was not developed in terms of visual identity, which makes it generic and
unprofessional. Therefore, there is a need for a redesign that guides its actions in a
clear and concise manner in order to convey the desired message to the target
audience.
The project aims to redesign the Rosalelê brand, an online ukulele course
targeted towards women. An analysis of the existing elements in the current brand
and identified areas of improvement will be conducted. Subsequently, a new design
concept will be developed to convey the course's proposal. The color palette,
typography, and graphic elements will be selected to create a cohesive and
harmonious visual identity.
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