Technological progress has provided companies with various tools to maintain direct
relationships with their customers, thus creating links and dialogues with their
consumers, through the use of appropriate marketing strategies. This research aims
to investigate the development of a new visual identity and the marketing plan for the
year 2024, highlighting it as a positioning strategy in the face of market changes. For
this work to take place, the participant in question was first informed about the
research and its purposes, and allowed the use of the material generated through
participation and responses during the interview. This research found that the
company needs to adapt to new market dynamics, and that it needs to use different
marketing strategies, so that it stands out compared to its competitors. For this
reason, many of the marketing strategies and tools become important for this
company to make its products/services available in the market and in the consumer's
mind, not just meeting the needs of its customers. Therefore, it is necessary to
recognize and importance the use of strategies, variables and tools, in order to
ensure that your stay in the market is durable.
|
