Inteligência artificial e seu uso na publicidade
We are living in the age of artificial intelligence. The use and popularization of resources that use generative AI has innovated several work sectors with numerous applications, including in the advertising market. The use of this new technology is capable of creating previously unimaginable sce...
| Autor principal: | Lima, Lucas Camilo Viana |
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| Grau: | Trabalho de Conclusão de Curso |
| Idioma: | por |
| Publicado em: |
Brasil
2024
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| Assuntos: | |
| Acesso em linha: |
http://repositorio.ifam.edu.br/jspui/handle/4321/1411 |
| Resumo: |
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We are living in the age of artificial intelligence. The use and
popularization of resources that use generative AI has innovated several work
sectors with numerous applications, including in the advertising market. The use
of this new technology is capable of creating previously unimaginable scenarios.
From this perspective, the objective of this monograph is to expose the
possibilities resulting from AI, analyzing the way in which it can be used in the
advertising sector. |