The sars-cov-2 pandemic has motivated a significant number of entrepreneurs and retailers to
use digital sales platforms to keep their businesses in operation. The present study aimed to
identify how Virtual Social Networks (RSV) were used by entrepreneurs in the cities of Manaus
and Rio Preto da Eva, in the State of Amazonas, during the sars-cov-2 pandemic. The central
hypothesis is that RSV was used as a business support strategy, aiming to refrain the volume of
economic activity ́s reduction. This research is a descriptive-exploratory and qualitative-
quantitative approach. To obtain the primary data, an online survey was applied to obtain
sociodemographic information about the enterprise and the use of RSV by entrepreneurs. Most
entrepreneurs (89.5%) are female and are from the Commerce sector (55.6%). The majority's
time in business is 47.7% and 63.2% of respondents declared that RSV helped the business
during the pandemic. Instagram and WhatsApp are among the most used RSV by entrepreneurs.
For the majority (73.7%), RSV contributed in an intermediary way (“more or less”) to the
increase in revenue. This increase was in the range of 5% to 10%, which can be explained by
the reduction in the population's income during the pandemic period. The study showed that
RSV are an important tool for the entrepreneur, facilitating the emergence of new businesses
due to the capillarity of this type of marketing or sales channel, regardless the location,
educational level or another social variable.
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