This article addresses the contributions of digital marketing to the growth of female
entrepreneurship. Due to the constant changes in the job market, there has been an increase
in the participation of women in the business world. The main objective of this study is to
highlight digital marketing as a factor in the development of female entrepreneurship in the city
of Parintins/AM. The methodology is based on qualitative research, aiming at a deeper
understanding of the phenomenon studied and its meanings. As for the methods of procedure,
bibliographic research and field research were defined. The main instrument for data collection
was the standardized interview, applied to three women entrepreneurs in the city of Parintins.
The theoretical basis presents authors such as: Sampaio & Tavares (2014), Kotler (2010) and
Brito (2013). The results show that the insertion of digital marketing in the processes of
management, performance, product sales and customer adhesion contributed significantly to
the development of female entrepreneurship in the city of Parintins/AM. The entrepreneurs
consider that the use of social networks, linked to the daily sharing of content, photos and
videos, has brought a return on engagement, profitable return, visibility and customer loyalty.
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