Marketing digital no auxílio do m-commerce: desenvolvimento de aplicativo mobile para loja de card game em Manaus

Cavalcante, Raphael Thiago Alberto Hurtado

Trabalho de Conclusão de Curso

Marketing digital no auxílio do m-commerce: desenvolvimento de aplicativo mobile para loja de card game em Manaus

Trading card games (TCG) have a plural market, from suppliers and official stores to exchanges between players. However, due to isolation and social distancing, resulting from the COVID-19 pandemic, this market was harmed, since its main bias was in social events, such as geek convents, official tou...

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Autor principal:	Cavalcante, Raphael Thiago Alberto Hurtado
Grau:	Trabalho de Conclusão de Curso
Idioma:	por
Publicado em:	Brasil 2023
Assuntos:	Trading card game M-commerce Marketing digital Realidade aumentada Digital marketing Augmented reality CIENCIAS SOCIAIS APLICADAS: DESENHO INDUSTRIAL: PROGRAMACAO VISUAL Comércio virtual Desenho Industrial
Acesso em linha:	http://riu.ufam.edu.br/handle/prefix/7110

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spelling	oai:localhost:prefix-71102025-03-10T20:53:44Z Marketing digital no auxílio do m-commerce: desenvolvimento de aplicativo mobile para loja de card game em Manaus Digital marketing in the aid of m-commerce: development of a mobile application for a card game store in Manaus Cavalcante, Raphael Thiago Alberto Hurtado Falcão, Franciane da Silva http://lattes.cnpq.br/0416128517251375 Ruschival, Claudete Barbosa http://lattes.cnpq.br/6519609681547559 Lima, Gean Flávio de Araújo https://orcid.org/0000-0002-2910-807X Trading card game M-commerce Marketing digital Realidade aumentada Digital marketing Augmented reality CIENCIAS SOCIAIS APLICADAS: DESENHO INDUSTRIAL: PROGRAMACAO VISUAL Comércio virtual Desenho Industrial Trading card games (TCG) have a plural market, from suppliers and official stores to exchanges between players. However, due to isolation and social distancing, resulting from the COVID-19 pandemic, this market was harmed, since its main bias was in social events, such as geek convents, official tournaments, etc. Like other businesses, the solution found was digital: websites and apps became the first option for buying and selling, and even social media were implementes by many, including for an omnichannel experience, joining e-commerce with digital marketing. In this context, the use of augmented reality was considered, which by merging the digital interface with the real world ends up providing new perspectives, arousing curiosity and interest, already being explored in several areas for optimization. It is therefore interesting to understand the aspects necessary to adapt the specific TCG audience to the digital environment, in order to develop a mobile application for the Yu-Gi-Oh card game trade. Os trading card games (TCG) possuem um mercado plural, desde as fornecedoras e lojas oficiais até as trocas entre jogadores. Contudo, por conta do isolamento e distanciamento social, consequentes da pandemia da COVID-19, este mercado foi prejudicado, uma vez que seu principal viés era em eventos sociais, como os conventos geek, torneios oficiais, etc. Assim como outros comércios, a solução encontrada foi pelo meio digital: sites e aplicativos tornaram-se a primeira opção de compra e venda, e até mídias sociais foram adotadas por muitos, inclusive para experiência omnicanal, juntando o e-commerce com marketing digital. Nesse contexto foi cogitado o emprego da realidade aumentada, que mesclando a interface digital com o mundo real acaba por proporcionar novas perspectivas, despertando curiosidade e interesse, já sendo explorada em diversas áreas para otimização. Há como interesse então entender os aspectos necessários para adequar o público específico de TCG para o meio digital, a fim de desenvolver um aplicativo mobile para o comércio de card game Yu-Gi-Oh. 3 Não 2023-10-23T14:26:50Z 2023-10-23T14:26:50Z 2023-06-27 Trabalho de Conclusão de Curso CAVALCANTE, Raphael Thiago Alberto Hurtado. Marketing digital no auxílio do m-commerce: desenvolvimento de aplicativo mobile para loja de card game em Manaus. 2023. 217 f. Trabalho de Conclusão de Curso (Bacharelado em Design) - Universidade Federal do Amazonas, Manaus, 2023. http://riu.ufam.edu.br/handle/prefix/7110 por Acesso Aberto An error occurred getting the license - uri. Brasil FT - Faculdade de Tecnologia Manaus (AM) Design - Bacharelado - Manaus
institution	Repositório Institucional - Universidade Federal do Amazonas
collection	RI-UFAM
language	por
topic	Trading card game M-commerce Marketing digital Realidade aumentada Digital marketing Augmented reality CIENCIAS SOCIAIS APLICADAS: DESENHO INDUSTRIAL: PROGRAMACAO VISUAL Comércio virtual Desenho Industrial
spellingShingle	Trading card game M-commerce Marketing digital Realidade aumentada Digital marketing Augmented reality CIENCIAS SOCIAIS APLICADAS: DESENHO INDUSTRIAL: PROGRAMACAO VISUAL Comércio virtual Desenho Industrial Cavalcante, Raphael Thiago Alberto Hurtado Marketing digital no auxílio do m-commerce: desenvolvimento de aplicativo mobile para loja de card game em Manaus
topic_facet	Trading card game M-commerce Marketing digital Realidade aumentada Digital marketing Augmented reality CIENCIAS SOCIAIS APLICADAS: DESENHO INDUSTRIAL: PROGRAMACAO VISUAL Comércio virtual Desenho Industrial
description	Trading card games (TCG) have a plural market, from suppliers and official stores to exchanges between players. However, due to isolation and social distancing, resulting from the COVID-19 pandemic, this market was harmed, since its main bias was in social events, such as geek convents, official tournaments, etc. Like other businesses, the solution found was digital: websites and apps became the first option for buying and selling, and even social media were implementes by many, including for an omnichannel experience, joining e-commerce with digital marketing. In this context, the use of augmented reality was considered, which by merging the digital interface with the real world ends up providing new perspectives, arousing curiosity and interest, already being explored in several areas for optimization. It is therefore interesting to understand the aspects necessary to adapt the specific TCG audience to the digital environment, in order to develop a mobile application for the Yu-Gi-Oh card game trade.
author_additional	Falcão, Franciane da Silva
author_additionalStr	Falcão, Franciane da Silva
format	Trabalho de Conclusão de Curso
author	Cavalcante, Raphael Thiago Alberto Hurtado
title	Marketing digital no auxílio do m-commerce: desenvolvimento de aplicativo mobile para loja de card game em Manaus
title_short	Marketing digital no auxílio do m-commerce: desenvolvimento de aplicativo mobile para loja de card game em Manaus
title_full	Marketing digital no auxílio do m-commerce: desenvolvimento de aplicativo mobile para loja de card game em Manaus
title_fullStr	Marketing digital no auxílio do m-commerce: desenvolvimento de aplicativo mobile para loja de card game em Manaus
title_full_unstemmed	Marketing digital no auxílio do m-commerce: desenvolvimento de aplicativo mobile para loja de card game em Manaus
title_sort	marketing digital no auxílio do m-commerce: desenvolvimento de aplicativo mobile para loja de card game em manaus
publisher	Brasil
publishDate	2023
url	http://riu.ufam.edu.br/handle/prefix/7110
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score	11.753735

Marketing digital no auxílio do m-commerce: desenvolvimento de aplicativo mobile para loja de card game em Manaus

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