Artigo

Endomarketing: um estudo de caso em uma empresa do Polo Industrial de Manaus

This article presents a study on the analysis of the employees' perception of the Endomarketing practices used by a company in the Manaus Industrial Complex. The methodology used was qualitative research whose data were collected from interviews with a semi-structured script with 5 employees. The t...

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Autor principal: Campos Neto, Raimundo Ribeiro
Grau: Artigo
Idioma: por
Publicado em: Brasil 2024
Assuntos:
Acesso em linha: http://riu.ufam.edu.br/handle/prefix/7259