Endomarketing: um estudo de caso em uma empresa do Polo Industrial de Manaus
This article presents a study on the analysis of the employees' perception of the Endomarketing practices used by a company in the Manaus Industrial Complex. The methodology used was qualitative research whose data were collected from interviews with a semi-structured script with 5 employees. The t...
| Autor principal: | Campos Neto, Raimundo Ribeiro |
|---|---|
| Grau: | Artigo |
| Idioma: | por |
| Publicado em: |
Brasil
2024
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| Assuntos: | |
| Acesso em linha: |
http://riu.ufam.edu.br/handle/prefix/7259 |