Práticas de marketing verde e comportamento de consumo verde no mercado de cosméticos: o papel das características demográficas
This study investigates the influence of demographic characteristics on green consumer behaviour and green marketing practices in the cosmetics market. Demographic variables such as age, gender, level of education and income were considered. The research was conducted using an online questionnaire,...
| Autor principal: | Seixas, Maria Eduarda de Andrade |
|---|---|
| Grau: | Artigo |
| Idioma: | por |
| Publicado em: |
Brasil
2024
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| Assuntos: | |
| Acesso em linha: |
http://riu.ufam.edu.br/handle/prefix/7462 |