This study aims to analyze elements about the nursing image in the media surrounding Tocantins. To reach a result, three highly visible online communication vehicles at state level were analyzed, namely Jornal do Tocantins, T1 Notícias and Cleber Toledo. It is an exploratory and documentary research, guided by the investigation process of a recent historical past. As a method, the quantitative and qualitative method was used, since a survey of subject-matters was carried out for later interpretation. The research was done by searching some keywords as "nursing" and "nurse" in the referred journalistic sites from October 2018 to September 2019, totaling 12 months of analysis and 241 related reports. From the results found it was possible to conclude that the image of nursing in the Tocantins press is neutral and that the largest number of news reports fit as “service journalism”, that is, mostly information about employment, college entrance exams, job applications and internships.
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