Diagnóstico do potencial de internacionalização para o MERCOSUL:
The objective of this paper is to describe the implementation of a biopsy export plan to Mercosur from a cooperative located in the city of Xambioá - TO. The research is qualitative and descriptive, with data collection technique performed through semi-structured interviews. From the known data,...
| Autor principal: | Nunes, Jainara de Araujo |
|---|---|
| Grau: | Artigo |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Tocantins
2022
|
| Assuntos: | |
| Acesso em linha: |
http://hdl.handle.net/11612/3983 |
| Resumo: |
|---|
|
The objective of this paper is to describe the implementation of a biopsy export plan to
Mercosur from a cooperative located in the city of Xambioá - TO. The research is qualitative
and descriptive, with data collection technique performed through semi-structured interviews.
From the known data, the business modeling was elaborated by the Canvas model and the
marketing potentialities were analyzed by the OKR Matrix. It was observed that the current
conditions of the Cooperative's social media must be rethought and updated, as this is one of
the main current portals for selling products to other countries. It was also found that there is
the potential for internationalization of the Cooperative's products, due to the product coming
from natural seeds, as well as a history of women leading the business of Xambiart. |