Artigo

Os impactos causados pela pandemia da COVID-19 no empreendedores de Araguaína - TO.

The present work aims to verify the difficulties faced by Araguaína entrepreneurs in managing their businesses in times of a pandemic. The technical procedures used were bibliographic research together with data collection from companies in the city. The questionnaire consisted of six unstructure...

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Autor principal: Silva, Nathalia Sousa da
Grau: Artigo
Idioma: pt_BR
Publicado em: Universidade Federal do Tocantins 2023
Assuntos:
Empreendedorismo
Covid-19
Pandemia
Estratégias de Marketing
Mídias Sociais
Entrepreneurship
Pandemic
Marketing Strategies
Social Media.
CNPQ::OUTROS
Acesso em linha: http://hdl.handle.net/11612/4552
id ir-11612-4552
recordtype dspace
spelling ir-11612-45522023-01-31T19:35:08Z Os impactos causados pela pandemia da COVID-19 no empreendedores de Araguaína - TO. Silva, Nathalia Sousa da Franco, David Gabriel de Barros Empreendedorismo Covid-19 Pandemia Estratégias de Marketing Mídias Sociais Entrepreneurship Pandemic Marketing Strategies Social Media. CNPQ::OUTROS The present work aims to verify the difficulties faced by Araguaína entrepreneurs in managing their businesses in times of a pandemic. The technical procedures used were bibliographic research together with data collection from companies in the city. The questionnaire consisted of six unstructured questions, sent via WhatsApp to 25 companies in the region. The survey was conducted from March to April 2022 and received a response from 52% of the consulted establishments. One of the main results observed was in relation to the initial impact of the pandemic, which directly affected the flow of customers in the establishments and the variation of prices. Social networks were fundamental for attracting new customers and boosting products and services. Based on the present study, future research related to the topic is recommended, mainly to verify whether the strategies adopted during the pandemic remain or have returned to the previous level. O presente trabalho teve por objetivo verificar as dificuldades enfrentadas pelos empresários de Araguaína em gerir seus negócios em tempos de pandemia. Os procedimentos técnicos utilizados foram a pesquisa bibliográfica juntamente com a coleta de dados junto a empresas da cidade. O questionário foi composto por seis perguntas estruturadas, enviadas via WhatsApp para 25 empresas da região. A pesquisa foi realizada durante o período de março a abril de 2022 e obteve resposta de 52% dos estabelecimentos consultados. Um dos principais resultados observados foi com relação ao impacto inicial da pandemia, que afetou diretamente o fluxo de clientes nos estabelecimentos e a variação dos preços. As redes sociais foram fundamentais para captação de novos clientes e o impulsionamento de produtos e serviços. Tendo como base o presente estudo, recomendam-se pesquisas futuras relacionadas ao tema, principalmente para verificar se as estratégias adotadas durante a pandemia permanecem ou se retornaram ao patamar anterior. 2023-01-30T21:26:59Z 2023-01-30T21:26:59Z 2023-01-30 Artigo SILVA, Nathalia Sousa da. Os impactos causados pela pandemia da COVID-19 no empreendedores de Araguaína - TO. 2022. 23 f. TCC (Graduação) - Curso de Logística, Universidade Federal do Tocantins, Araguaína, 2022. http://hdl.handle.net/11612/4552 pt_BR Acesso livre. application/pdf Universidade Federal do Tocantins Araguaína CURSO::ARAGUAÍNA::PRESENCIAL::TECNÓLOGO::TECNOLOGIA EM LOGÍSTICA Araguaína Graduação
institution Repositório Institucional - Universidade Federal do Tocantins - UFT
collection RepositorioUFT
language pt_BR
topic Empreendedorismo
Covid-19
Pandemia
Estratégias de Marketing
Mídias Sociais
Entrepreneurship
Pandemic
Marketing Strategies
Social Media.
CNPQ::OUTROS
spellingShingle Empreendedorismo
Covid-19
Pandemia
Estratégias de Marketing
Mídias Sociais
Entrepreneurship
Pandemic
Marketing Strategies
Social Media.
CNPQ::OUTROS
Silva, Nathalia Sousa da
Os impactos causados pela pandemia da COVID-19 no empreendedores de Araguaína - TO.
topic_facet Empreendedorismo
Covid-19
Pandemia
Estratégias de Marketing
Mídias Sociais
Entrepreneurship
Pandemic
Marketing Strategies
Social Media.
CNPQ::OUTROS
description The present work aims to verify the difficulties faced by Araguaína entrepreneurs in managing their businesses in times of a pandemic. The technical procedures used were bibliographic research together with data collection from companies in the city. The questionnaire consisted of six unstructured questions, sent via WhatsApp to 25 companies in the region. The survey was conducted from March to April 2022 and received a response from 52% of the consulted establishments. One of the main results observed was in relation to the initial impact of the pandemic, which directly affected the flow of customers in the establishments and the variation of prices. Social networks were fundamental for attracting new customers and boosting products and services. Based on the present study, future research related to the topic is recommended, mainly to verify whether the strategies adopted during the pandemic remain or have returned to the previous level.
author_additional Franco, David Gabriel de Barros
author_additionalStr Franco, David Gabriel de Barros
format Artigo
author Silva, Nathalia Sousa da
title Os impactos causados pela pandemia da COVID-19 no empreendedores de Araguaína - TO.
title_short Os impactos causados pela pandemia da COVID-19 no empreendedores de Araguaína - TO.
title_full Os impactos causados pela pandemia da COVID-19 no empreendedores de Araguaína - TO.
title_fullStr Os impactos causados pela pandemia da COVID-19 no empreendedores de Araguaína - TO.
title_full_unstemmed Os impactos causados pela pandemia da COVID-19 no empreendedores de Araguaína - TO.
title_sort os impactos causados pela pandemia da covid-19 no empreendedores de araguaína - to.
publisher Universidade Federal do Tocantins
publishDate 2023
url http://hdl.handle.net/11612/4552
_version_ 1787134194633146368
score 11.755432

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