Tio Patinhas, Bruce Wayne, Steve Rogers: as histórias em quadrinhos como instrumentos de disseminação cultural
This paper studies how the stories in American comics can bring in your axiological discourse elements of American culture functioning as an instrument for the dissemination of ideas and cultural patterns of their place of origin, also exposes typically capitalist forms of discourse such as presen...
| Autor principal: | LINO, Anderson Rafael da Silva |
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| Grau: | Trabalho de Conclusão de Curso - Graduação |
| Publicado em: |
UNIFAP – Universidade Federal do Amapá
2022
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| Assuntos: | |
| Acesso em linha: |
http://repositorio.unifap.br:80/jspui/handle/123456789/1060 |
| Resumo: |
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This paper studies how the stories in American comics can bring in your axiological discourse
elements of American culture functioning as an instrument for the dissemination of ideas and cultural
patterns of their place of origin, also exposes typically capitalist forms of discourse such as present in
some of these magazines colonialism. This is a qualitative approach that uses the techniques of
Barthes and Joly (2005) for image analysis. The sociological part of the research is guided by studies
on culture, globalization and cultural hybridization, especially those developed by Stuart Hall (2005 )
and Canclini (2006 ) on these issues. The superheroes are seen in research as the personifications of
the U.S. itself and its virtues are seen as those they would like to move into the world. The analyzes
showed that the comics, being a cultural object which has the ability to reflect the desires, aspirations
and cultural elements of the producers agent, act as a vehicle for the dissemination of cultural elements
featuring symbols and ideas that show your place of origin, which in the case of this study is the
United States. |