The study addresses the use of social networks as tools for mediation of information, enabling the interaction and participation of users in this process and highlighting the ways in which users engage more in Facebook of the UFPA Central Library. With the advancement of Information and Communication Technologies (ICT) and the development of virtual spaces, University Libraries (BU's) - as well as libraries in general - have undergone a process of resignification in the face of this new context. This means that the new possibilities of mediated information emerged through a more dynamic, interactive and connected process - since cyberspace allowed the migration of information flows to digital environments. In addition, it reports how information mediation issues can be important for the development of the Information Society, in relation to social, cultural, scientific-educational and informational aspects. Thus, among the contributions of the new technologies, the emergence of the web, computers and the Internet as tools that have propelled the information mediation process, enabling the development of a more egalitarian, informed society capable of disseminating knowledge that will reach future generations. In turn, the research is characterized as descriptive, obtaining as a guideline a unique case study, with quantitative-qualitative and experimental nature. In addition, as for the data collection and analysis procedure, the study is directed through the categorization of publications in the Facebook fanpage of the UFPA Central Library, the analytical metrics of postings and the analysis of content of the interactions and interlocutions of the users with the page . The research sample is comprised in the periods from January to June 2018, with the possibility of including isolated samples from other periods of action for discussion purposes and study results. As a result, the study describes, in a descriptive way, the publications made within the delimited period, showing which types of actions most generate interactions in the information mediation process, as well as exposing users' conversations in comments, Messenger, Checkin and evaluations. In general, some samples, such as those of categories F, Q, P and S, showed a higher index of interaction and efficiency, however, it was found that the other publications presented and the interactions observed in the interlocutions are also within acceptable range, effectiveness and consistency. Finally, it was concluded that, in addition to recognizing the importance of the use of Facebook in libraries, it is necessary that there be actions aimed at understanding the importance of knowing the efficiency parameters of these activities, such as the metrics and interlocutions observed. Thus, using such data allowed the UFPA Central Library to mediate information on Facebook in an efficient, interactive and constructive manner.
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