Understood as social technologies of hypervisible of gender identity and sexuality,
Brazilian telenovelas have promoted, for decades in Brazil, fields of germination of
moral issues, mobilized social practices and are responsible for an incalculable
production of sex discourses. In this work, we present how this dynamics materialized
through letters from readers of Jornal do Brasil (JB), between the years 1978 and 2000,
where viewers, moved by the first LGBT representations – issue and/or characters - in
telenovelas in the country, led an extensive debate on censorship, new ways of control,
freedom of speech and post-military dictatorship democracy. We also demonstrate how this debate sustained and still sustains the arguments for issuing Government Age
Rating Ordinances to this day. To track these controversies caused by the telenovelas,
we considered the methodological recommendations by Bruno Latour, which proposes
to give voice to the actors (groups, spokespersons, anti-groups) of the discussions. That
is, try to identify their origin, motivations and controversies. From them, we
demonstrate discursivities, statements and gender performatives, according to
compressions by Foucault, Butler, Preciado and Eribon. We bring results of analyzes as
basis to understand that, as social technologies, as Brazilian telenovelas have in sex one
of their main instruments and support.
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