This Dissertation work, together with the Postgraduate Program in Applied Economics at UFPA, reflects on the economic dynamism that occurred, throughout the decades, from 1980 to 2010, in the historic and commercial center of the Capital of Pará, in terms of the behavior and socioeconomic impacts related to the variation in property rental values, due to several changes that have occurred over time, through constant alterations in the use of commercial activities and their impacts, in addition to that, this work brings an analysis of the changes that this space has undergone, specifically Rua João Alfredo, a street that has a huge history of transformations since the founding of the city of Belém. The dissertation's methodology was developed, through research and
interviews with agents, directly linked to the study area and, the data collected, were catalogued, compared and analyzed, initially, in direct relation to the average rental values of m² and the minimum wage at the time, which demonstrated a drop, at the end of the last season (2010), around of 80.62%, when it was evaluated that at the beginning of the first decade, the average rent per square meter from the downtown area, it corresponded to 9.03% of the minimum wage and, at the end of the 2010s, it reached 1.75% of the minimum wage. However, a complementary comparison research was carried out, in the same study period, between João Alfredo Street (section – studied area) and adjacent areas, evaluating the behavior of rental values between these zones,
which showed the same downward trend, corresponding to 54% at the end of the last decade of the study, in relation to the comparison zones. It is worth mentioning that the research work was based on newspaper classified ads in archives in the Centur newspaper library – Cultural and Tourist Center Tancredo Neves, as well as interviews with business leaders, property owners and lessors. It was noted that the economic dynamism in that area affected the valuation of properties and, consequently, the reduction in rental values, partly because to the migration of residential use to other areas and the commercial dynamics of modern commerce, very focused on lowerincome social classes, mainly, with growing informality, unlike in past times, signaling
opportunities to work, in the future, on public policies aimed at attracting investments and revitalizing space with ordering and search reintroduction of residential use, along with commercial activities.
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