Marketing da Biblioteca Central da Universidade Federal do Pará: a divulgação de produtos e serviços por via das mídias digitais
It addresses the importance of marketing applied in the Central Library of the Federal University of Pará as a method of disseminating the products and services of the means of the digital pathways, revealing how an implementation of marketing has considerable implications for a promotion of the inf...
| Autor principal: | ALVES, Thiago de Brito |
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| Grau: | Trabalho de Conclusão de Curso - Graduação |
| Publicado em: |
2018
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| Assuntos: | |
| Acesso em linha: |
http://bdm.ufpa.br/jspui/handle/prefix/562 |
| Resumo: |
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It addresses the importance of marketing applied in the Central Library of the Federal University of Pará as a method of disseminating the products and services of the means of the digital pathways, revealing how an implementation of marketing has considerable implications for a promotion of the information unit and as an interaction of users through the social networks and the Library's website is growing during the period from 2016 to 2018, presenting data that shows how a technology can be used for the Library to disseminate information in a more practical way, not just face-to-face, also by digital pathways, also analyzes the best means of digital dissemination so that the Library reports quality information and increasingly better as information unit. |