The purpose of this project is to study the academic methodology of design
with the methodology applied in the labor market, with emphasis on the conflicts
between the two and on the specificities of the business reality. Through an
analysis of classic design authors, such as Gui Bonsiepe and Bruno Munari, the
study sought to establish a correlation between theories and business practice and
this perception regarding the differences between one methodology over the other,
was further corroborated by developing the project to create a sales page, which
was the object of study in this research, in order to show that, in fact, academic
design methods are not followed diligently in the job market. The specific
objectives reached included the understanding of the importance of using methods
in the development of works, in the verification of the time and activities of each
stage of the academic and marketing methodologies, making an association
between them, and a case study citing the methodological stages related to the
methods oriented in the academy, to finally understand the dynamics and
restrictions of the labor market, and the identification of differences between the
two methodologies. The results obtained at the end of this study highlighted the
need to adapt academic methodologies to the job market, the importance of
effective communication and restrictions on creative freedom. The survey also
pointed out difficulties in terms of the availability of detailed information and the
complexity of the interactions involved in the project. Finally, the research
concluded that traditional academic methods are not strictly followed in the
professional environment due to their complexity and the need to adapt them to
the constraints of the labor market. Therefore, it becomes imperative to correlate
several methods or adopt a single one, depending on how the technique will help
in the development and completion of the product.
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